Large Automotive Coatings Company Attributes Over $6 Million in Revenue to the Use of Skills from The Versatile Salesperson

Business Issue

A large automotive coatings and finishings company sought to maximize sales opportunities, expedite close decisions, and address loss of time and energy due to misalignment of salespeople’s communication and influencing skills with customers.


The solution consisted of The Versatile SalespersonTM program. This program equipped salespeople with the skills to create business opportunities by building strong client relationships through style identification and behavior modification. Senior management was closely involved, enabling them to make strong connections to their environment with relevant examples while blending The Versatile Salesperson content with their own sales approach.


Over $6 million in revenue was attributed to The Versatile Salesperson. Additionally, when asked to focus on a single sales opportunity, participants attributed, on average, 34% of the revenue associated with those opportunities to the skills learned from the Wilson Learning solution.

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