Case Study

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Industry Transportation & Travel

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Category Sales

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Product Counselor

Business Issue

A Global freight & transportation firm, an industry leader who delivers exceptional customer service experiences day-in and day-out aimed to support employee’s development consultative mindset who effectively take a problem-solving approach to addressing internal client’s business issues.

Solution Summary

After a detailed analysis to understand the client’s learning needs, we tailored a learning intervention that helped the group develop skills to create business opportunities while enhancing their relationships with clients. The program was rolled out for two levels of managers over the course of three months, and we continue to upskill managers over the next two years. Reinforcement practice through an extended learning system, peer discussions, and application activities using role-play were major parts of the learning intervention. An Impact Evaluation survey was completed every 3 months to measure the impact and align/course correct for future developments.

Outcomes Icon

The group of participants reported sales opportunities attributed:-

  • USD 40K attributed to the Consultative Skills with a Sales Range of USD 50K
  • 95% of participants indicated sufficient to significant change in behavior.
  • 93% agreed that they “are better prepared to address clients’ issues and questions”
  • 91% agreed that their “client discovery is more accurate and complete”

Behaviors that showed the greatest level of change:-

  • Being well prepared prior to each meeting with the client
  • Adopting a Problem-Solving Attitude to balance selling and addressing the client’s business needs
  • Enhancing the relationship with the client for future opportunities after an agreement has been reached
  • Knowing how to present products/solutions in a way that addresses the client’s Task and Personal motives
Quote

Over $40K revenue in sales was attrributed to Consultative Selling program skills & tools

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