Special Rerelease: How to Sell to Value in the New Sales Environment

By David Yesford, Michael Leimbach, PhD

In the evolving sales landscape, merely selling features isn’t enough. This E-book outlines the Selling to Value (S2V) approach, which focuses on aligning your offerings with the business value created for the customer. Learn how to elevate your sales game and develop meaningful relationships with your clients by mastering value-based selling strategies.

 

Download the E-book and explore:

  • Rethink Discovery: Move beyond traditional needs-based discovery by exploring how your customer creates value for their own clients.
  • Shift from Features to Value: Selling to value means aligning your product or service with the unique business outcomes that matter most to your customer.
  • Ask Better Questions: The right questions help you uncover deeper insights into your customer’s business, creating new opportunities for growth.
  • Create a Win-Win Mindset: Selling is no longer about pushing a product—it’s about forming a partnership to advance your customer’s business goals.
  • Lead with Impact: 94% of executives want salespeople to engage them in business impact discussions, but only 25% feel salespeople do this well. S2V can close that gap.

Embrace the power of Selling to Value and create stronger, lasting relationships with your clients.

Enter your information below to receive your PDF download

    Wilson Learning wishes to use your details to send you communications regarding our products, services, and insights into leadership and sales training. Your data will not be shared with any third parties and will only be used by Wilson Learning Worldwide Inc. and its subsidiaries, agents, and authorized distributors.
    I would like to receive further email communications related to my topic of interest from Wilson Learning. I understand I may opt out at any time using the unsubscribe link provided in all communications. Wilson Learning respects your privacy under the General Data Protection Regulation.