Earning Trusted Advisor Status—and Benefits

By David Yesford, Michael Leimbach, PhD

Achieving trusted advisor status is not just about following a set of directives. It requires a strategic approach to build authentic relationships, understand customer needs, and facilitate their buying process. The rewards are substantial: a Salesforce study shows 95% of customers are more likely to remain loyal if they trust their salesperson.

 

Download the article to learn about:

  • Build Genuine Trust: Show sincere interest and empathy to create authentic connections with customers.
  • Facilitate the Buying Process: Adapt to the customer’s buying journey rather than sticking to a rigid sales process.
  • Simplify Complex Information: Provide clear, relevant insights to help customers make informed decisions.
  • Add Value Beyond the Sale: Focus on addressing the customer’s key issues and contributing to their success.
  • Adapt to Changing Dynamics: Stay responsive to shifts in customer needs and preferences.

Elevate your sales approach and build lasting relationships.

 

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