The Hybrid Approach to Selling

By David Yesford, Michael Leimbach, PhD

In a rapidly evolving sales landscape, hybrid selling has emerged as the strategy to navigate disruption. This E-book explores how to build a resilient salesforce by blending traditional methods with modern virtual approaches.

 

Download the E-book toand explore:

  • Hybrid Selling Defined: Combining in-person and virtual sales to meet buyers where they are, creating flexibility in how you connect and close deals.
  • Emerging Buyer Truths: Buyers love to buy, but only from those they trust. Your ability to build credibility is crucial to success.
  • Respecting Buyers’ Time: Virtual or in-person, buyers value efficient interactions. A shorter, more impactful sales cycle is key.
  • Adapting to Change: Salespeople must be agile, ready to pivot as buyer expectations and market conditions shift.
  • The Power of Storytelling: Virtual selling offers unique tools to tell stories that help buyers visualize the value of your solution.

Hybrid selling is here to stay. Adapting now will build the resilience your salesforce needs to thrive.

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