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Selling to Value: Discovering Beyond Stated Needs

April 12, 2018

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In this webinar presented by David Yesford and Michael Leimbach, Ph.D., of Wilson Learning, you will learn what your salespeople need to understand about selling to value, how the customer creates value, and how to uncover the hidden needs in order to improve that value creation process. As a result, your salespeople will be able to create greater differentiation and generate higher win rates.