As the economy recovers, sales organizations must shift from survival to growth. With budgets reopening, businesses are revisiting delayed projects, creating a prime opportunity for sales teams to drive growth through increased prospecting and by uncovering new opportunities within existing accounts.

Download this article to learn:

• Engaging Decision-Makers: How to identify and engage with key decision-makers in existing accounts.
• Addressing Critical Success Factors: The importance of focusing on executives’ top priorities for effective sales.
• Preparing Value-Driven Conversations: Strategies for credible, impactful discussions with stakeholders.
• Executing a Calling Strategy: Steps to implement a company-wide calling strategy for new business opportunities.

Embrace a growth-focused approach by leveraging these insights to boost your sales effectiveness in both existing and new accounts.