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For Increased Sales Performance, Invest in Manager Training

By Michael Leimbach, PhD

#Research Papers#Sales

Research shows that sales performance significantly improves when managers receive targeted training. While salespeople often benefit from coaching, investing in the development of their managers has a profound impact on driving consistent, long-term results. Here are five key takeaways from the research:

 

Download the article to explore:

  • 24% Greater Impact: Sales training is 24% more effective when supported by manager coaching.
  • Targeted Coaching Yields Higher Impact: Managers trained in specific coaching skills generate more than double the performance impact compared to generic coaching skills.
  • Sustained Performance: Teams with manager-supported training experience less performance drop-off, maintaining results over time.
  • Significant ROI: Organizations can see a return of $59 for every $1 invested in manager training, highlighting the financial benefits.
  • Critical Manager Skills: Coaching and feedback skills are crucial in driving sales success and maintaining long-term performance.

Investing in manager training is essential for driving sustained sales performance.

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