If you ask a busy learning professional about learning transfer, you’ll likely hear two things: First, it’s very important; second, it’s very hard. So what is it about the process that makes learning transfer so challenging? The issue that comes up the most is the vexing problem of finding enough time.
Busy managers find it difficult to allocate resources to critical reinforcement and support activities, and training professionals also find it takes a great deal of time to design and administer a learning transfer effort.
A related issue is a complexity. Today, a training initiative may involve a global audience and multiple modes of delivery, including webcasts, virtual learning, mobile devices, and social media—and yes, even classroom components. These activities may be taking place at different times, in different time zones, with different levels of participation and diverse audiences. Managing delivery of all these moving parts can be a logistical nightmare. It’s not surprising that many training groups with limited resources find it nearly impossible to carry out the kind of learning transfer needed to ensure lasting results.