Negotiation Skills Enhance Sales Performance

By Michael Leimbach, PhD

Effective negotiation is essential for boosting sales performance and fostering long-term client relationships. Wilson Learning’s Negotiating to Yes program has shown measurable results, demonstrating how principled negotiation techniques can directly impact both revenue and productivity. A recent study highlights the power of negotiation skills in driving business success.

 

Download the research paper and explore:

  • 53% Revenue Growth: Sales opportunities attributed 53% of their total revenue to skills gained through Negotiating to Yes.
  • 25-50% Productivity Increase: Participants reported significant productivity improvements, with up to 50% attributed to enhanced negotiation techniques.
  • 75:1 ROI: The company experienced a remarkable return on investment, with $2.7 million in revenue generated from just $36,000 in training costs.
  • Improved Client Relationships: Strengthened negotiation skills resulted in more profitable deals and better long-term client relationships.
  • Strategic Pricing Success: Sales teams successfully managed challenging pricing strategies, protecting customer loyalty while increasing profitability.

Negotiating to Yes transforms negotiation into a key driver of sales and business success.

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