Given the current realities, resilient sales leaders need to mindfully pause and emerge with a proven process to foster a salesforce committed and energized to develop new and sustain current customer relationships using creativity and opportunity to drive results.
In the dizzying swirl of global upheaval, what can you do as a sales leader to lead yourself and your sales team to success in the new “normal”? In light of social distancing and all that it requires, traditional face-to-face access to customers, key stakeholders, and decision-makers is diminished, if not temporarily suspended. With virtual sales fields the new reality, effective sales leadership communication and coaching tactics must adapt.
In this article, we’ll consider the likelihood of your organization surviving or thriving during these challenging times based on:
- What you tell yourself about change
- How you deal with and refocus dispersed energy
- How you lead through change