Four decades after Larry Wilson pioneered the Counselor selling approach, this book gives you the original 4-step process for building Long-Term Relationships with Buyers. A million salespeople who use the Counselor method will tell you how profoundly revolutionary and powerful it is because it puts the customer’s needs and problems first. As a Counselor seller, you become a trusted problem solver for your customers, creating a win-win situation for you, your customer, and the organization.
