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Consulting Services for Sales Effectiveness

Our individualized consulting services can be engaged at the onset of an initial exploration by answering “What is the best way to learn for business impact?” through to implementation of your learning solution.

Sales Effectiveness Analysis

Sales Effectiveness (or Sales Enablement) Analysis provides a diagnostic approach to identify performance gaps in strategy, process, or human performance. This insight allows sales leaders to appropriately direct their energy and resources to improve sales performance.

Sales Process Consulting

Wilson Learning’s Sales Process Consulting involves working with sales organizations to clearly define a sales process that ensures alignment between how new and existing customers buy today and how salespeople sell to them.

Strategic Alignment Consulting

Our consultants use a structured, creative process that allows your sales executives and senior leaders to reach agreement on how they will align their human capital with organizational strategy, goals, and priorities.

Learning Needs Analysis Consulting

Our consultants use a robust process to identify specific sales skill gaps and to prioritize appropriate sales learning and development activities. For example, a sales learning needs analysis can be organization-wide or focused on skills related to a specific initiative to support a change effort, like the rollout of new tools or systems.

When conducting a sales learning needs analysis, our consultants may use direct observation, questionnaires, tests, competency assessments, interviews, and focus groups, along with a review of data such as strategic plans, sales metrics, job descriptions, and performance appraisals.

Curriculum Architecture Consulting

In tandem with the output and insights from a sales learning needs analysis, a curriculum architecture identifies specific developmental needs by sales role and/or level and prioritizes and sequences recommended learning or training activities for maximum business impact.

Our success has in part been achieved thanks to the ability of Wilson Learning’s consultants in understanding our needs and sharing our challenges.

— Global Nutrition Company

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