Global Media Company Attributes $17 Million in Revenue to New Skills

Business Issue

After facing increased competitive pressures and becoming highly dependent on their talented staff, a global communications and media corporation initiated a talent development program. The organization knew their employees made the difference with customers, and in order to retain their market position and grow, they must invest and accelerate development in the next generation of high-potential leaders.


After conducting a comprehensive needs analysis and identifying competencies, Wilson Learning designed and implemented a five-day program for high potentials throughout the United States, Canada, and Latin America focused on improving leadership competencies. The solution included pre- and post-work, as well as ongoing group-based coaching and mentoring to ensure relevance and application of newly acquired skills to participants’ jobs.


Participants attributed over $17 million in revenue to the skills learned in the program. Among the participants, 65% said they were able to effectively talk with new buy points in their major accounts, and 58% indicated they were equipped to successfully meet with senior decision makers.

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