Global Sales Team Attributes 21% of Revenue and Greater Collaboration to Unifying Sales Methodology

Management understood that to achieve organizational growth goals and ensure strong, ongoing competitiveness, it needed full engagement from its salesforce and sales leaders. Top-down messaging and support for the sales and coaching training built early momentum and success. This momentum needed to be maintained during the training’s global deployment in the midst of COVID-19. Through Wilson Learning’s agility and delivery flexibility approach, salespeople and sales leaders continued to receive training through Wilson Learning’s virtual versions of the learning solutions. Recognizing the importance of high engagement, the virtual classroom engaged participants’ energy and attention with interactive elements. Facilitators skillfully used tools such as polling, chat, and Q&A, and provided frequent application opportunities through small-group breakout rooms, dialogue partners, and screen-sharing tools.

Just like in-person training, virtual application exercises focused on real-world sales situations, making them highly relevant and immediately applicable.

Participants noted the benefits virtual training provided for collaborating with their global colleagues. They worked through real-world sales situations, learned from differing perspectives and experiences, and discovered new ways to work together.

Both in-person and virtual modality options adhered to sound principles of learning transfer, with skill practice and coaching key to sustained sales performance improvement.