It’s the common sales manager’s nightmare: your salesperson comes in with a “great opportunity,” but the customer needs a massive discount.
Why does this happen so often? Because your salespeople only know how to bargain (“he wanted a 20% discount, but I talked him down to accepting only 10%!”). What you really need are salespeople who negotiate in a way that strengthens the relationship with the customer while keeping a good profit for your organization. In this webinar, you will learn how to coach your salespeople to negotiate their way to success and not bargain away your profits.
During this webinar, you will:
- Understand the difference between bargaining and negotiation
- Recognize a critical time to negotiate—during client objections
Learn an approach to negotiating that has generated millions in profits
