Creating an Effective Digital Sales Development Strategy

October 14, 2021

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Until last year, in-person, face-to-face training was by far the primary learning modality used to improve leadership and sales performance. The reason for that is not hard to understand—it has simply been the tried and tested way to deliver learning that leads to behavior change and performance improvement. When the ability to deliver face-to-face training was instantly cut off, the need for performance improvement to execute business strategy continued and, in some ways, became even more acute.

But sales executives have been “burned” by ineffective e-learning in the past, finding it boring, unengaging, and ineffective. Research shows that 85% of salespeople never completed their e-learning programs and, among those who did, less than 80% ever used the skills. Virtual learning sessions on platforms like Zoom were not much better—unengaging with few opportunities for real feedback.

Many organizations were faced with this dilemma during the pandemic: how do we accelerate the digital transformation of sales enablement in a way that is effective and engaging? The answer is a learning strategy that integrates skill development and reinforcement with their performance improvement goals. The right approach—implemented in digital, virtual, and blended environments—gives organizations the power to connect and engage all members of the organization and drive performance improvement to achieve business results. Join us as we discuss the key design principles to reinvent your digital training.

In this webinar, you will:

  • Explore how digital approaches connect learning to application and performance
  • Learn how to create effective and engaging online training programs
  • Discover how to incorporate coaching and feedback in a virtual environment

Our research shows that following this approach creates learning that is not only just as effective as traditional classroom training but is even more effective at delivering the performance improvement you need to create success.