3 Steps for Connecting Your Solutions to Customer Value . . . Because Customers Never Argue with Their Own Ideas

People don’t buy products; they buy based on how they imagine owning your products will make them feel. Your salespeople must help buying executives imagine what owning your product or service can do for their company, thereby creating value for your customer. As a result of this webinar, you will understand how to analyze customers’ needs to determine what they value in a solution, ultimately setting yourself apart from competition and creating higher close rates at higher margins.