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Creating a Compelling Vision, Shared Purpose, and Character-Based Leadership Style

Ultimately, you will not be judged so much by how well you lead, but by how well you are followed.

Are your leaders the kind employees want to follow? The reality is that people tend to follow leaders who are true to what they believe in. Leaders are always setting an example because they are always being watched. Employees look for signals that reveal what leaders stand for—their values, beliefs, vision, and plan of action. Building character-based leadership requires both resiliency and courage.

Leaders must also realize how a common understanding of the organization’s vision, purpose, and strategy impacts employee engagement. They must be able to passionately communicate information about the company’s direction in a meaningful way, while at the same time connecting the employee’s ability to contribute value and help the organization achieve its vision.

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