Every organization has a culture. It either has a culture by design or a culture by default.
Creating excitement, passion, and engagement in the members of an organization is critical. One of the most important responsibilities for leaders is to proactively create a culture that supports the company’s vision, mission, values, and strategic direction, while encouraging employees to engage.
Leaders are expected to communicate the future direction of the organization by conveying a sense of going forward in the context of opportunity and growth. But how exactly do they create such a culture? They start by focusing on the following key elements and understanding how to translate these into actions:
- Perceived Opportunity
- Personal Accountability