Organizations can gain a 29% increase in top-line salesforce performance due to the skills of sales managers, independent of the skills of their salespeople.1 Prioritizing sales manager skill development has further-reaching and longer-lasting impact than sales skills development alone.
A best-in-class sales coaching approach defines the coaching model and methodology, reinforces skill development of the broader sales organization, and involves all levels of sales leadership. This approach creates on-the-job behavior change, while instilling a coaching culture that dynamically and positively influences your business results.
1 “Sales Management as a Source of Competitive Advantage: How Sales Managers Add Value to the Organization,” Michael Leimbach, PhD, Wilson Learning
