Webinars

For the fourth year, Training magazine and Wilson Learning Worldwide have teamed up to conduct the Annual Leadership Survey, which focuses on creating effective leaders and preparing the next generation of leaders. In this webinar, we will cover the specific actions that high-performing organizations are taking to develop both the heart and skills of leaders…

A leader’s role is to engage others to commit their full energy to the creation of value. In some organizations today, based on the data, it feels like employees have unplugged from their energy source. L&D professionals can play a strategic role in helping leaders lead in a way that enables employees to choose to…

Uncommunicated expectations are often unmet expectations. That won’t fly when you are trying to talk with your customers’ executives! With complex solutions, often it becomes clear that higher-level support is required to make the sale. In this session, you will learn what it takes to engage your customers’ executives in a meaningful way and understand…

People don’t buy products; they buy based on how they imagine owning your products will make them feel. In this session, you will learn what your salespeople need to understand about how the customer creates value in the marketplace and how to advocate solutions that contribute to the company’s ability to create more value. As…

Succeeding in 2019 requires your salespeople to be able to uncover what buying executives truly value. It starts with equipping your salespeople with the strategic approaches and tools they need to identify customers’ value criteria and create solutions that advance the business. Join us for this complimentary webinar to learn what your salespeople need to…

For the third year, Training magazine and Wilson Learning Worldwide have teamed up to conduct the Annual Leadership Survey focused on best practices of high-performing leadership development organizations. Join us for this complimentary webinar to learn the key findings from this study and examine the specific actions that L&D organizations are doing to effectively prepare…

Join Wilson Learning and Sales & Marketing Management magazine for a live webinar to learn the keys to ensure successful coaching in your organization.

Every salesperson knows that important buying decisions and complex sales are rarely made by an individual—multiple decision makers are the rule rather than the exception. In this webinar, you will learn three strategies for selling to and influencing multiple people, with multiple priorities, who need to make a single decision.

94% of buying executives expect salespeople to have business impact discussions with them, but only 19% of salespeople are effective at this. In this webinar, you will learn what your salespeople need to understand about the customer’s value chain, and how to uncover the hidden needs in order to improve that value creation process.

Do you or your salespeople rely on discounts to win deals? Join Wilson Learning and Sales & Marketing Management magazine for a live webinar to learn a proven process for strengthening the relationship with the customer while keeping a good profit for your organization.

What if your salespeople could more easily connect with customers and build greater trust? In this webinar, we will describe how your salespeople can improve their versatility to build stronger customer relationships and improve sales performance.

Want to learn a proven strategy for influencing buying teams? Join Wilson Learning and Sales & Marketing Management magazine for a live webinar to learn how to adapt your sales process for dealing with multiple decision makers.