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Only 19% of Salespeople Sell to Value: Make Your Salespeople Part of the 19%!

September 12, 2019

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Succeeding in 2019 requires your salespeople to be able to uncover what buying executives truly value. It starts with equipping your salespeople with the strategic approaches and tools they need to identify customers’ value criteria and create solutions that advance the business. Join us for this complimentary webinar to learn what your salespeople need to understand to have business impact discussions with executives, create greater differentiation, and generate higher win rates.

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Annual Leadership Survey Results: Best Practices of High-Performing Leadership Development Organizations

June 13, 2019

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For the third year, Training magazine and Wilson Learning Worldwide have teamed up to conduct the Annual Leadership Survey focused on best practices of high-performing leadership development organizations. Join us for this complimentary webinar to learn the key findings from this study and examine the specific actions that L&D organizations are doing to effectively prepare the next generation of leaders.

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Up Your Coaching Skills in 2019: 3 Keys to Getting the Most Out of Your Sales Managers

May 9, 2019

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Join Wilson Learning and Sales & Marketing Management magazine for a live webinar to learn the keys to ensure successful coaching in your organization.

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Untangling the Complexities of Selling to Multiple Decision Makers

March 27, 2019

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Every salesperson knows that important buying decisions and complex sales are rarely made by an individual—multiple decision makers are the rule rather than the exception. In this webinar, you will learn three strategies for selling to and influencing multiple people, with multiple priorities, who need to make a single decision.

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Gaining the Attention of Buying Executives: Sell to Value

February 7, 2019

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94% of buying executives expect salespeople to have business impact discussions with them, but only 19% of salespeople are effective at this. In this webinar, you will learn what your salespeople need to understand about the customer’s value chain, and how to uncover the hidden needs in order to improve that value creation process.

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Never Bargain, but Always Be Prepared to Negotiate—How to Coach Your Sales Team

November 8, 2018

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Do you or your salespeople rely on discounts to win deals? Join Wilson Learning and Sales & Marketing Management magazine for a live webinar to learn a proven process for strengthening the relationship with the customer while keeping a good profit for your organization.

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Versatility: The Secret Weapon of Today’s Salesforce

October 10, 2018

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What if your salespeople could more easily connect with customers and build greater trust? In this webinar, we will describe how your salespeople can improve their versatility to build stronger customer relationships and improve sales performance.

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The Art of Selling to Multiple Decision Makers

September 20, 2018

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Want to learn a proven strategy for influencing buying teams? Join Wilson Learning and Sales & Marketing Management magazine for a live webinar to learn how to adapt your sales process for dealing with multiple decision makers.

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Developing Ethical Leaders from the Ground Up

June 7, 2018

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Each day, we experience the pain caused by unethical leaders. In this webinar, we will examine best practices organizations can take to avoid these hidden costs of unethical behavior, and why organizations must commit to developing both the leadership character and the leadership skill set of their leaders. Attendees will learn key actions L&D can take to promote ethical leadership in their organization.

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Annual Leadership Survey Results: Are Your Organizations Doing Enough to Develop the Next Generation of Leaders?

May 3, 2018

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For the second year, Training magazine and Wilson Learning Worldwide have teamed up to conduct the Annual Leadership Survey focused on creating effective leaders and preparing the next generation of leaders. Join us for this complimentary webinar to learn the key findings from this study and examine the specific actions that L&D organizations are doing to effectively prepare the next generation of leaders.

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Selling to Value: Discovering Beyond Stated Needs

April 12, 2018

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In this webinar presented by David Yesford and Michael Leimbach, Ph.D., of Wilson Learning, you will learn what your salespeople need to understand about selling to value, how the customer creates value, and how to uncover the hidden needs in order to improve that value creation process. As a result, your salespeople will be able to create greater differentiation and generate higher win rates.

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Are You Managing or Leading Your Salespeople? Three Keys to Driving Sales Performance

March 8, 2018

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Presented by Michael Leimbach, Ph.D., and David Yesford of Wilson Learning, this webinar unpacks the research on improving sales performance and focuses on three keys to effective sales leadership. You will discuss how sales manager leadership has the single biggest impact on salesperson performance and learn how effective sales leadership is not just looking at where your salespeople have been but where they are going.

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