Webinars

Selling to Value: The Impact of Post-Sale Support on Success

May 11, 2023

Top sales performers know that securing a sale is not the final goal but the first step in acquiring a loyal customer who will champion your solutions. While many organizations have programs and processes dedicated to enhancing customer engagement, the importance of the salesperson’s role cannot be ignored. The quality of after-sales support significantly impacts the success of the next sales opportunity and that of the sales team. This webinar will address the critical actions salespeople need to take to ensure that the first sale results in the next sale.

This session will answer the questions:

• How do salespeople ensure customer satisfaction?
• How do salespeople become trusted advisors?
• How can salespeople gain a champion and get customers help in communicating success?
• How do you expand referrals and references to achieve the next sale?
• How does post-sale support enhance your brand image?

Presentations Falling Flat? 3 Keys to Effective Virtual Sales Presentations

April 27, 2023

To be successful today, salespeople need to engage customers in the solution they are offering, whether presenting virtually or face-to-face. Salespeople need to understand how to capture the audience’s attention and engage them in action. In this session, you will learn how your salespeople can better engage their customers during virtual solution presentations to increase close ratios and win sales.

Competitive Superiority: 3 Strategies to Outmaneuver the Competition

March 16, 2023

Sales organizations often look at the competition as the enemy that must be beaten! With this mindset, as a sales manager you and your salespeople are often put in a position where you fight the competition on the customer’s front lawn, in full view. You need to shift the rules of the game from competing against the competition to competing on behalf of the customer by recognizing and delivering value. Value that is defined by the customer, not by a list of features and benefits. In this session, we will explore an approach to understanding value to the customer and how specific moves and strategies affect the customer and disable the competition.

Fill Your Pipeline with Wins: Three Effective Prospecting Strategies

February 2, 2023

The numbers don’t lie—prospecting is challenging. Success in 2023 will be achieved by those who strategically focus on filling their pipeline with the right high-quality prospects. In this important webinar, we will examine a proven prospecting process that helps your salespeople focus on the right prospects, construct compelling access messages, and maintain a positive mindset to get past the “no’s” from unqualified prospects and uncover qualified opportunities. In this session, you will gain insight into how to strategically identify and access prospects who are a good match, both for you and them.

Hybrid Selling: Five Keys to Client Engagement in Today’s Selling Environment

November 10, 2022

It has been a tough couple of years for salespeople! As we emerge from the peak of the pandemic’s impact on commerce, it is clear that we are not returning to the pre-COVID normal but to a new normal of Hybrid Selling. Gaining and maintaining customer engagement when your face-to-face meetings are limited can be difficult. In this session, you will learn about our Hybrid Sales approach that not only combines virtual and face-to-face interactions but maximizes the value of both.

Selling to Multiple Decision-Makers: Three Keys to Success

October 20, 2022

Every salesperson knows that an individual rarely makes important buying decisions and complex sales—multiple decision-makers are the rule rather than the exception. Yet few salespeople know how to effectively untangle the complexities associated with influencing numerous people with various priorities in making a single buying decision. In this webinar, our experts will share what they have learned from decades of experience helping sales organizations adapt their sales approaches to selling more effectively to multiple decision-makers.

Selling to Value: The Impact of Post-Sale Support on Success

September 15, 2022

Top sales performers know that securing a sale is not the final goal but the first step in acquiring a loyal customer who will champion your solutions. The quality of after-sales support significantly impacts the success of the next sales opportunity and that of the sales team. Join us for this webinar where you'll learn the critical actions salespeople need to take to ensure that the first sale results in the next sale.

Leadership Survey Results 2022
Managing Obstacles, Overcoming Adversity, & Thriving in Uncertainty

July 27, 2022

How to Help Leaders Reverse the Great Resignation

June 7, 2022

For the sixth year, Training magazine and Wilson Learning Worldwide teamed up to conduct the Annual Leadership Survey, which focuses on what organizations are doing to develop effective leaders in these constantly changing times. The results provide organizations with a clear roadmap to achieve a greater return on their leadership development investments as they strengthen their culture and bolster employee engagement. Join Lorri Freifeld, Editor/Publisher of Training magazine, and Dr. Michael Leimbach, VP of Global Research and Development for Wilson Learning, for this valuable webinar.

3 Steps for Connecting Your Solutions to Customer Value . . . Because Customers Never Argue with Their Own Ideas

April 28, 2022

People don’t buy products; they buy based on how they imagine owning your products will make them feel. Your salespeople must help buying executives imagine what owning your product or service can do for their company, thereby creating value for your customer. As a result of this webinar, you will understand how to analyze customers’ needs to determine what they value in a solution, ultimately setting yourself apart from competition and creating higher close rates at higher margins.

Developing Impactful Learning: What does your L&D strategy need?

April 20, 2022

Learning & Development has always played a fundamental role in ensuring the growth of your workforce as the business carries on. But the results haven’t been as impactful as companies expect them to be, this is largely because the models end with training. Your L&D strategy is in place but where are your goals for performance improvement? What happens after the training ends? To answer these important questions and to empower organisations in their drive to grow their workforce with the best plan of action, People Matters and Wilson Learning are excited to bring to you this webcast that will delve into the following topics:

• The challenges of building effective learning that ensures outcomes.
• Understanding the need for measurable performance improvement.
• Strategies to involve managerial and peer support for your L&D strategies.
• Investing in a learning culture that aligns to organisational priorities. …

Versatility: The Secret Weapon of Today’s Salesforce

March 15, 2022

Research shows that salespeople only genuinely connect with 25% of their customers, leaving the other 75% with unmet needs and you with lost deals. What if there was a skill that could improve your salespeople’s performance by 50%? Join us for this important webinar to learn more about the skill of versatility and how your salespeople can use it to build stronger customer relationships and improve sales performance.