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Beyond the Training Event

6 Best Practices That Ensure Learning Results

By Ed Emde, Wendy Mack

It’s 3:00 p.m. on a Thursday and 12 trainers are near the end of a certification session on a new program they’ll deliver to 3,000 employees before the end of the year. The trainers feel confident and excited. It’s a great program full of useful skills, entertaining videos, and engaging activities.

Before the session ends, the master trainer asks the group to engage in one final activity. He pulls out a flipchart, grabs a marker, and says, “Let’s imagine you want this program to fail.” The trainers look at one another with raised eyebrows, silently asking if they’ve heard the question correctly. “Come on now,” the instructor says. “What would you do to make sure that participants don’t use the skills they’ll learn in this workshop?” After a long awkward silence, the ideas start to pour out . . .

  •  “I’d ensure the managers know nothing about the program.”
  •  “I’d make it a ‘one and done,’ with no refreshers or reinforcement.”
  •  “I wouldn’t give learners tools they can use back on the job.”
  •  “I wouldn’t let participants know why they are there or how it relates to them.”

After several minutes, the instructor puts down his marker, looks at the group, and says, “How much of this is actually about to happen when you roll out this program?” The stricken group of trainers realizes that they were about to make exactly these mistakes.

Would it surprise you to know this is a real story? In fact, we’ve repeated this exercise dozens of times with seasoned, talented learning professionals and the outcome is almost always the same. Despite the fact that we know better, it is easy to get caught up in the pressure to push out programs quickly and neglect the factors that will dictate whether the learning will improve performance.

As a client recently said, "In the past we used to focus on what happened in the event. Now we turn it on its head and ask, ‘What will it take to achieve the performance outcomes we want?'"

Ed Emde

Ed Emde, President of Wilson Learning Corporation, is responsible for business strategy and operations in the Americas. Ed’s tenure at Wilson Learning Corporation includes serving as Executive Vice President where he was responsible for sales, marketing, and learning services operations for Wilson Learning Americas. Earlier in his Wilson Learning career, Ed managed business development and implementation services for key client relationships in the Midwest United States.

Ed has more than 25 years of experience working directly with senior level executives in linking human resources development, organizational development, training, and education initiatives to strategic imperatives and business outcomes. He has held executive and leadership positions, including serving as President and CEO, with a number of leading training and organizational development companies. He has managed several successful turnarounds, as well as the acquisition, merger, and integration of several businesses. Ed is published in numerous print and online business publications, including CLO Magazine and Training magazine.

Wendy Mack

Wendy Mack served as Director of Consulting Services for Wilson Learning Corporation. Wendy led the team that is responsible for diagnosing client needs and designing comprehensive solutions that result in sustained behavior change and performance improvement. Wendy’s work blended her expertise in learning and development with her extensive knowledge of human performance technology, change management, and communication. She was a popular speaker at national conferences and client events and has coauthored three books on the topics of learning, leadership, and change.