Sales Differentiation Through Enhancing the Value

By Michael Leimbach, PhD

In a challenging economic climate, sales professionals are grappling with how to capture customer attention amidst a flood of sales calls. The ability to stand out is no longer just an advantage but a necessity.

 

Download this article to learn:

  • How to align your offering with the customer’s position on the Value Map.
  • The key characteristics of performance that matter to customers.
  • Strategies for enhancing value without increasing costs.
  • Opportunities to create unique value across the Customer Life Cycle.

Enter your information below to receive your PDF download

    Wilson Learning wishes to use your details to send you communications regarding our products, services, and insights into leadership and sales training. Your data will not be shared with any third parties and will only be used by Wilson Learning Worldwide Inc. and its subsidiaries, agents, and authorized distributors.
    I would like to receive further email communications related to my topic of interest from Wilson Learning. I understand I may opt out at any time using the unsubscribe link provided in all communications. Wilson Learning respects your privacy under the General Data Protection Regulation.