Sales Leadership

By Michael Leimbach, PhD

2 Key Actions That Increase Sales Performance

Multiple studies have shown that effective sales management—with different roles and approaches than pure sales—has a significant impact on positive sales results. If an organization only focuses on the skills of its salespeople, to the exclusion of sales management, it misses an important opportunity to increase performance.

Download this article to learn:

  • Why transitioning from a salesperson to a sales manager requires a shift in skills and mindset.
  • How effective sales management differs from pure sales roles and its impact on sales results.
  • The importance of managing the sales process and leading for engagement to drive higher performance.
  • Best practices for coaching sales teams to maintain engagement and improve performance.

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