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Improve Business Acumen and Consultative Selling Skills

Salespeople who approach opportunities with basic questioning techniques and superficial discovery struggle to differentiate themselves from the competition. Buyers gather much of their own information about solution features and benefits. The salesperson who approaches new opportunities prepared to apply business savvy and dig into business problems sets the standard. Regardless of your role within the sales organization or the functions supporting sales, consultative selling skills provide the basis for exploring the real issues and lead to a performance-based approach that increases deal size and grows accounts.

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